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Netflix Split September 19, 2011

Posted by Conrad Hubbard in : The Chip , 1 comment so far

Maybe they are doing this for publicity, in which case I guess they are winning. However, I do not understand the decision that Netflix has made to intentionally spin off their DVD division into some other company. For people who get both services: streaming and mailed DVDs, this seems like a reduction in ease of use. Having your queues, billing, customer service, etc all split up onto two different websites seems inconvenient. At very least, imagine having to login twice just to check the same stuff you logged into once. Netflix argues they are doing this to be better and more competitive with other streaming services. It seems to me that one way they could brand themselves as better would be to advertise that they also offer this huge DVD service in addition to their streaming one. Strange stuff. Maybe it will work for them, but I don’t see how, and I don’t look forward to the extra logins and credit card entries.